Kwimeko yeshishini lanamhlanje elikhuphisanayo, iinkampani kufuneka zisebenzise onke amathuba okunyusa ukubonakala kwazo kwaye zenze uphawu oluqinileyo lwesazisi. Ainkqubo yemiqondisoyinxalenye ebalulekileyo yesicwangciso senkampani sokuthengisa nokuthengisa. Kuyanceda ukwenza umbono oncomekayo wenkampani, ukukhokela abathengi kunye neendwendwe, kunye nokuphucula amava ngokubanzi.
Inkqubo yemiqondiso yiseti yeempawu, iisimboli, kunye nezinto ezibonakalayo ezinxibelelana ngolwazi malunga nenkampani, iimveliso zayo, iinkonzo kunye namaxabiso. Iquka iintlobo ngeentlobo zemiqondiso, kubandakanywa iimpawu zepylon, indlela yokufumana indlela kunye neempawu ezikhomba indlela, iimpawu ezinobumba obuphezulu, iimpawu ze-facade kunye nokunye. Uphawu ngalunye lunenjongo ethile, ukubekwa, kunye noyilo olubonisa umfanekiso wophawu lwenkampani kunye nexabiso.
Iindidi zeNkqubo yeMiqondiso
1) Iimpawu zePylon
Iimpawu zepylonziimpawu ezinkulu ezizimeleyo ezisetyenziselwa ukuchonga inkampani, iziko lokuthenga, okanye ezinye iipropati zorhwebo ukusuka kude. Ngokuqhelekileyo zibekwe kufutshane neendlela, iindlela ezinkulu, okanye iindawo zokungena/iindlela zokuphuma kwipropati yorhwebo. Iimpawu zePylon zinokuthwala ilogo yenkampani, igama, kunye nezinye izinto zegraphic eziyenza ibonakale kwindawo eyingqongileyo.
I-2) Ukufumana indlela kunye neempawu zoMkhombandlela
Ukufumana indlela kunye neempawu ezikhomba indlela zibalulekile ekukhokeleni abatyeleli kunye nabathengi kwindawo elungileyo ngaphakathi kwepropathi yentengiso. Ezi mpawu zibonelela ngeentolo, umbhalo, kunye neesimboli zegraphic ukunceda abantu bahambe ngeendlela, iipaseji, kunye nemigangatho. Iimpawu zendlela kunye nezalathiso zinokulungiswa okanye zishukume, kuxhomekeke kwinjongo kunye nendawo yazo.
3) Iimpawu zeeleta eziphakamileyo
Iimpawu ezinobumba obuphezulu zibonwa ngokuqhelekileyo phezu kwezakhiwo ezikhulu kwaye zisetyenziselwa ukukhuthaza uphawu lwenkampani. Le miqondiso yenziwe ngoonobumba ngabanye abanokukhanyisa okanye abangakhanyiyo. Iimpawu ezinobumba eziphakamileyo zidla ngokuba zikhulu kuneempawu eziqhelekileyo kwaye zibonakala zimgama.
4) Iimpawu zeFacade
Iimpawu ze-facadezisetyenziselwa ukubonisa igama lenkampani, ilogo, okanye ezinye iigraphics kwifacade yesakhiwo. Ezi mpawu zinokuyilwa ukuba zilingane ulwakhiwo kunye nesimbo sesakhiwo, ukugcina ubuhle bubonke. Iimpawu ze-facade zingenziwa ngezinto ezahlukeneyo, ezifana nentsimbi, i-acrylic, okanye ilitye, kwaye inokukhanya okanye ingakhanyi.
5) Iimpawu zoKwamkela
Iimpawu zokwamkela zifakwe kwindawo yokwamkela iofisi yenkampani, kwaye ziyindawo yokuqala yokusebenzisana neendwendwe. Ezi mpawu zinokuphatha ilogo yenkampani, igama, okanye naziphi na ezinye izinto ezibonwayo ezimele umfanekiso wophawu lwenkampani. Iimpawu zokwamkela zinokuxhonywa eludongeni okanye zibekwe kwidesika okanye kwipodium.
6) Iimpawu zeOfisi
Iimpawu zeofisi zisetyenziselwa ukuchonga amagumbi ahlukeneyo, amasebe, okanye iindawo ezingaphakathi kwendawo yokusebenza yenkampani. Ezi mpawu zibalulekile ukuze kube lula kunye nokhuseleko lwabasebenzi kunye neendwendwe. Iimpawu zeOfisi zingenziwa ngezinto ezifana nentsimbi, i-acrylic, okanye i-PVC, kwaye inokuthi iyilwe ukuhambelana nesazisi sophawu lwenkampani.
7) Iimpawu zendlu yangasese
Iimpawu zendlu yangasese zisetyenziselwa ukuchonga iindawo zangasese kwipropati yorhwebo. Ezi mpawu zinokubekwa eludongeni okanye zixhonywe kwisilingi kwaye zinokuphatha umbhalo olula okanye iisimboli zegraphic ezinceda abantu ukuba bachonge iindawo zangasese ngokulula.
Iimpawu zeNkqubo yeMiqondiso
1) Uyilo lweMiqondiso olusebenzayo
Uyilo olusebenzayo lweempawu ngundoqo ekudaleni uphawu oluqinileyo lwegama kunye nokushiya umbono omhle kwiingqondo zabathengi. Uyilo olusebenzayo lweempawu kufuneka lucace, lubefutshane, kwaye luhambelane nezikhokelo zophawu lwenkampani. Uyilo kufuneka lusebenzise imibala efanelekileyo, iifonti, imizobo, kunye neempawu ezidlulisa umyalezo ocetywayo ngokuchanekileyo.
2) Ukukhanyisa
Ukukhanyisa kuyinkalo ebalulekileyo yoyilo lweempawu njengoko kuphucula ukubonakala kophawu kwiimeko zokukhanya okuphantsi okanye ebusuku. Ukukhanyisa kunokufezekiswa ngeendlela ezahlukeneyo ezifana nokukhanyisa ngasemva, ukukhanya okungaphambili, ukukhanya komphetho, ukukhanya kwe-neon, okanye ukukhanya kwe-LED.
3) Ukuqina
Ukuqina lolunye uphawu olubalulekileyo lwenkqubo yemiqondiso njengoko iimpawu zisesichengeni seemeko zemozulu ezahlukeneyo kunye nokuguga. Iimpawu kufuneka zenziwe ngezinto ezikumgangatho ophezulu ezifana nentsimbi, i-acrylic, i-PVC, okanye ilitye elinokumelana nemozulu embi kunye noxinzelelo lomatshini.
4) Ukuthotyelwa kweMimiselo yoKhuseleko
Ukuthotyelwa kwemimiselo yokhuseleko kubalulekile kwinkqubo yemiqondiso ukugcina ukhuseleko kunye nokhuseleko lwabathengi, abasebenzi kunye nabatyeleli. Ufakelo lophawu kufuneka luhambelane nemimiselo yendawo, yelizwe, kunye neyomdibaniso, efana ne-ADA (uMthetho wamaMerika aKhubazekileyo) kunye ne-OSHA (uKhuseleko loMsebenzi kunye noLawulo lwezeMpilo).
Ukuqukumbela
Ukuqukumbela, ainkqubo yemiqondisoyinxalenye ebalulekileyo yalo naluphi na urhwebo kunye nesicwangciso sophawu lwenkampani. Kuyanceda ukwenza uphawu oluqinileyo lwegama, ukukhokela abathengi kunye neendwendwe, kunye nokuphucula amava ngokubanzi. Iindidi ezahlukeneyo zeempawu zisebenzela iinjongo ezithile kwaye zibonisa umfanekiso wenkampani kunye nexabiso. Uyilo lwemiqondiso olusebenzayo, ukukhanya, ukuqina, kunye nokuthotyelwa kwemimiselo yokhuseleko ziimpawu eziphambili zenkqubo yemiqondiso enokwenza umahluko phakathi kwemigudu eyimpumelelo okanye ephakathi yokuphawula.
Ixesha lokuposa: May-19-2023
