Kwimeko ekhuphisana yeshishini yanamhlanje, iinkampani kufuneka zibekele ithuba lokwandisa ukubonakala kwazo kunye nokudala isazisi esomeleleyo uphawu. AInkqubo yeSignageyinxalenye ebalulekileyo yentengiso yentengiso yenkampani kunye nenqanaba lokuqhekeza. Kuyanceda ukudala imeko entle yenkampani, khokela abathengi kunye neendwendwe, kwaye uphucule amava ngokubanzi.
Inkqubo yokutyibiwa yiseti yempawu, iisimboli, kunye nezinto ezibonakalayo ezinxibelelana ngolwazi malunga nenkampani, iimveliso, iinkonzo, kunye neenqobo zokuziphatha. Ibandakanya iintlobo ngeentlobo zezimpawu, kubandakanya imiqondiso ye-piylon, indlela yokufikelela kunye nemiqondiso, imiqondiso ephakamileyo yendlela, imiqondiso yeleta ephakamileyo, imiqondiso ye-facle kunye nayo. Uphawu ngalunye lunenjongo ethile, ukubekwa kunye noyilo olubonisa umfanekiso wenkampani kunye neenqobo zeNkampani.
Iindidi zenkqubo yesayizi
1) Iimpawu ze-Pylon
Iimpawu zePylonNgaba imiqondiso emikhulu yokwamkeleka esetyenziselwa ukuchonga inkampani, iziko lokuthenga, okanye ezinye iipropathi zorhwebo ukusuka kumgama. Zibanzi zibekelwe ecaleni ukuya kwiindlela, iindlela eziphezulu, okanye ukungena / ukuphuma kwepropathi yorhwebo. Iimpawu ze-Pylon zinokuthwala uphawu lwenkampani, igama, kunye nezinye izinto zegraphic ezibonisa ukuba ziphume kwindawo ezingqongileyo.
2) indlela yokuthoba kunye neempawu zendlela
Indlela yokufumana indlela kunye neempawu zendlela azibandakanyi ekukhokeleni iindwendwe kunye nabathengi kwindawo efanelekileyo kwipropathi yezorhwebo. Le miqondiso inika iintolo, isicatshulwa kunye neempawu zegraphic ukunceda abantu bangene kwiindlela, iipaseji, kunye nemigangatho. Indlela yokufikelela kunye neempawu zendlela zinokulungiswa okanye zishukume, kuxhomekeke kwinjongo yabo kunye nendawo.
I-3) Imiqondiso yeleta ephezulu
Iimpawu zeleta eziphakamileyo zoonobumba ziqhele ukubonwa ngaphezulu kwezakhiwo ezikhulu kwaye zisetyenziselwa ukukhuthaza isazisi senkampani. Ezi mpawu zenziwe ngoonobumba abathile abanokukhanyiselwa okanye bengakhanyiswanga. Iimpawu zeleta eziphakamileyo zihlala zinkulu kunemiqondiso eqhelekileyo kwaye zibonakala kumgama.
4) Iimpawu zeFaile
Iimpawu zeFayilezisetyenziselwa ukubonisa igama lenkampani, i-logo, okanye eminye imizobo kwisakhiwo sesakhiwo. Le miqondiso ingenzelwe ukuba ilingane noyilo lwesitayile kunye nesitayile, ukugcina ubuhle buyinto yonke. Iimpawu zefayile zinokwenziwa ngeendlela ezahlukeneyo, ezinje ngentsimbi, i-Acrylic, okanye ilitye, kwaye zinokukhanyiselwa okanye zingakhanyiswanga.
5) Iimpawu zokwamkela
Iimpawu zokwamkela iimpawu zifakwe kwindawo yokwamkela i-ofisi yenkampani, kwaye ziyindawo yokuqala yokusebenzisana neendwendwe. Le miqondiso inokuthwala uphawu lwenkampani, igama, okanye ezinye izinto ezibonakalayo ezimele umfanekiso wenkampani. Iimpawu zokwamkela zinokufakwa eludongeni okanye zibekwe kwidesika okanye kwi-podium.
I-6) Iimpawu zeOfisi
Iimpawu zeOfisi zisetyenziselwa ukuchonga amagumbi ahlukeneyo, amasebe, okanye iindawo ngaphakathi kwendawo yenkampani. Le miqondiso ibalulekile ekulula kwaye ukhuseleko lwabasebenzi kunye neendwendwe. Iimpawu zeOfisi zinokwenziwa ngezinto ezinje ngentsimbi, i-Acrylic, okanye i-PVC, kwaye zinokwenziwa ukutshatisa isazisi senkampani.
I-7) imiqondiso yegumbi lokuhlambela
Imiqondiso yegumbi lokuhlambela isetyenziselwa ukucofa amaziko egumbi lokuphumla kwipropathi yorhwebo. Ezi phawu zinokubekwa eludongeni okanye zixhonywe kwisilingi kwaye zinokuthwala isicatshulwa esilula okanye imizobo elula enceda abantu bachonga igumbi lokuphumla.
Iimpawu zenkqubo yesayizi
1) Uyilo lweempawu ezifanelekileyo
Uyilo olusebenzayo lwemiqondiso yeyona nto iphambili ekudaleni isazisi sophawu olunamandla kunye nokushiya umbono olungileyo kwiingqondo zabathengi. Uyilo olusebenzayo lweempawu kufuneka lucacile, luqotho, kwaye luhambelana nezikhokelo zenkampani. Uyilo kufuneka lusebenzise imibala efanelekileyo, iifonti, imizobo, kunye neesimboli ezidlulisela umyalezo ocetywayo.
2) ukukhanya
Ukukhanyisela kuyinto ebalulekileyo yoyilo lweempawu njengoko luphucula ukubonakala kophawu lweemeko eziphantsi okanye ebusuku. Ukukhanyisela kunokufezekiswa ngeendlela ezahlukeneyo ezinje ngokubuyela umva, ukukhanya okungaphambili, ukukhanyisa umbane, ukukhanya kwe-neon, okanye ukukhanya kwe-neon.
3) Ukuqina
Ukuqina yenye into ebalulekileyo yenkqubo yemiqondiso njengoko imiqondiso ivezwa kwiimeko ezahlukeneyo zemozulu kwaye inxibe kunye nokukrazula. Iimpawu kufuneka zenziwe ngezinto ezikumgangatho ophezulu njengesinyithi, i-Acrylic, i-PVC, okanye ilitye elinokumelana nemozulu embi kunye noxinzelelo.
4) Ukuthobela imigaqo-nkqubo yokhuseleko
Ukuthobela imigaqo yokhuseleko kubalulekile kwinkqubo yokutyala ukugcina ukhuseleko kunye nokukhuseleka kwabathengi, abasebenzi, kunye neendwendwe. Ufakelo lomqondiso kufuneka luhambelane neMigaqo yendawo, yelizwe, kunye ne-federal, njenge-ADA (baseMelika abanabakhubazekileyo Umthetho) I-OSHA (uLawulo lwezeMsebenzini).
Ukuqukumbela
Ukuqukumbela, aInkqubo yeSignageyinxalenye ebalulekileyo yayo nayiphi na inkampani yentengiso yenkampani kunye nenqanaba lokuqhekeza. Kuyanceda ukwenza isazisi esomeleleyo uphawu, sikhokele abathengi kunye neendwendwe, kunye nokonyusa amava ngokubanzi. Iindidi ezahlukeneyo zempawu zibonisa iinjongo ezithile kwaye zibonisa umfanekiso wenkampani kunye neenqobo zexabiso. Uyilo olusebenzayo lweempawu, ukhanyiso, ukuqina, kunye nokuthobela imigaqo yokhuseleko ziimpawu eziphambili zenkqubo enokwenza umahluko phakathi kwempumelelo okanye kwimizamo yophawu olunempumelelo.
IXESHA LOKUQALA: I-19 ukuya kwi-1923
