UShishino lobuGcisa kunye noMvelisi weeNkqubo zeMiqondiso yoMfanekiso ukusukela ngo-1998.Funda ngokugqithisileyo
Iintlobo zeMiqondiso
Iimpawu zeKhabhinethi |Iibhokisi zokukhanya Iimpawu zeempawu
Intshayelelo kwiiMpawu zeKhabhinethi
Iimpawu zeKhabhinethi zikwaziwa njengeempawu zebhokisi okanye iimpawu ezikhanyayo, kwaye zilukhetho oludumileyo kumashishini afuna ukugqama kwisitalato esixakekileyo okanye kwindawo yokuthenga ephithizelayo.Zenziwe ngezinto ezomeleleyo ezifana ne-aluminiyam, i-acrylic, okanye i-polycarbonate, kwaye zinokulungiswa ukuze zilingane nayiphi na imilo, ubungakanani okanye uyilo.Iimpawu zeKhabhinethi ziyilelwe ukuba zimelane neemeko zemozulu ezinzima, kwaye zakhelwe ukuhlala iminyaka emininzi ngaphandle kokulahlekelwa ukubonakala kwazo okanye ukubhenela.
Ukusetyenziswa kweMiqondiso yeKhabhinethi
Iimpawu zeKhabhinethi zifanelekile kumashishini afuna ukudala impembelelo yembonakalo eyomeleleyo kunye nokuseka uphawu lwawo.Ngokuqhelekileyo zisetyenziswa kwezi zicelo zilandelayo:
1. Iimpawu eziphambi kwevenkile: Iimpawu zeKhabhinethi lukhetho oludumileyo kwiimpawu zevenkile, ngakumbi kubathengisi kunye neendawo zokutyela.Zisenokwenziwa ngokwezifiso ukubonisa igama leshishini, ilogo, okanye nayiphi na enye imiyalezo yophawu, kwaye zinokukhanyiswa ukutsala umdla wabathengi abanokubakho nakwiimeko zokukhanya okuphantsi.
2. Iimpawu zeZakhiwo: Iimpawu zeKhabhinethi zisenokusetyenziswa njengemiqondiso yokwakha yezakhiwo zorhwebo nemizi-mveliso.Ziyatsala amehlo kwaye zinokubonwa ukude, nto leyo ezenza zibe yindlela esebenzayo yokubhengeza ishishini kunye nokuseka ubukho balo kuluntu lwasekuhlaleni.
3. Iimpawu zokufumana indlela: Iimpawu zeKhabhinethi zinokusetyenziswa njengemiqondiso yokufumana indlela yokukhokela abathengi kumacandelo ahlukeneyo okanye kumasebe angaphakathi kwevenkile okanye isakhiwo.Zingenziwa ngokwezifiso ngeentolo ezikhomba indlela, ii-icon, okanye isicatshulwa esilula ukuze kube lula ukuyiqonda kunye nokulandela.
Ukubaluleka kweeMpawu zeKhabhinethi kwi-Branding
Iimpawu zeKhabhinethi zidlala indima ebalulekileyo kuphawu, njengoko zinceda amashishini ukuba aqinisekise ukuba angoobani kwaye enze umbono osisigxina kwabo banokuba ngabathengi.Nazi ezinye zezibonelelo eziphambili zokusebenzisa iimpawu zekhabhinethi kuphawu:
1. Ukwandisa Ukubonakala: Iimpawu zeKhabhinethi zikhulu, zingqindilili, kwaye zikhanyayo, zibenza babonakale kwindawo yemarike enabantu abaninzi.Banokunceda amashishini ukutsala umdla wabathengi abanokubakho kwaye banyuse ukubonakala kwabo kuluntu lwendawo.
2. Yakha ukuNakana kweBrand: Iimpawu zeKhabhinethi ziyilelwe ukubonisa igama leshishini, ilogo okanye nayiphi na enye imiyalezo yophawu, kwaye zinokunceda amashishini aseke ubuni bawo obubonakalayo kunye nokwakha ukuqondwa kwebrendi.Nje ukuba abathengi baqaphele uphawu ngophawu lwayo, banokulukhumbula kwaye baluncome kwabanye.
3. Ukuphucula ukuthembeka: Iimpawu zeKhabhinethi zihlala zinxulunyaniswa neempawu ezisele ziqalisiwe kunye namashishini athembekileyo.Ngokusebenzisa uphawu lwekhabhinethi, amashishini anokunika i-brand yawo umfanekiso oqeqeshiweyo nothembekileyo, okwenza abathengi abanokuthi bathenge iimveliso okanye iinkonzo zabo.
4. Ukwandisa ukuthengisa: Iimpawu zeKhabhinethi zinokuqhuba ukuhamba ngeenyawo kwishishini kunye nokwandisa intengiso.Ngokutsala ingqalelo yabathengi abanokubakho, amashishini anokubahenda ukuba bangene evenkileni, nto leyo enokukhokelela ekuthengisweni okuphezulu nakwingeniso.
Ukuqukumbela
Iimpawu zeKhabhinethi ziyinxalenye ebalulekileyo yeendlela zale mihla zokuthengisa kunye nentengiso, kwaye ukusetyenziswa kwazo kuye kwanda ukuthandwa kwiminyaka yakutshanje.Zinezinto ezininzi, zomelele, kwaye ziyakwazi ukwenziwa, kwaye zinokusetyenziswa kwizicelo ezahlukeneyo ukunyusa ukubonakala kunye nokuthembeka kweshishini.Ngokusebenzisa uphawu lwekhabhinethi, amashishini anokwakha ukuqondwa kophawu, ukuseka umfanekiso wobuchwephesha, kunye nokunyusa ukuthengisa, okwenza kube lutyalo-mali olusebenzayo noluxabisekileyo kulo naliphi na ishishini elijonge ukukhula kwaye liphumelele.
