Iimpawu zoonobumba besinyithi lukhetho oludumileyo kwihlabathi lokuthengisa, intengiso kunye neempawu. Zihlala ixesha elide, zikhangeleka, kwaye zinenkangeleko ephucukileyo enokuthi iphucule umfanekiso we-brand. Ezi mpawu ziqhele ukwenziwa ngezinto ezifana nentsimbi engatyiwayo, ialuminiyam, nobhedu, phakathi kwezinye. Kweli nqaku, siza kuphonononga iintlobo ezahlukeneyo zeempawu zeeleta zetsimbi, izicelo zazo, kunye nokubaluleka kwazo kwi-branding.