Kwihlabathi elixakekileyo lokuthengisa, ukuma ngaphandle kubalulekile kwimpumelelo. Enye yeendlela ezisebenzayo zokubamba ingqalelo kwaye utsale abathengi kwivenkile yakho kuphawu lwe-neon. Ezi mpawu zikhanyayo, ezinemibala ekhanyayo ziye zaba sisiseko soshishino, zisebenza njengezibane kwabo banokuba ngabathengi. Kodwa yintoni kanye kanye eyenza ezi logo zibe nomtsalane, kwaye kutheni uninzi lwamashishini lukhetha? Kweli nqaku, siza kuphonononga iimpawu zeempawu ezikhanyisiweyo, sijonge kwiingenelo ababonelela ngazo ekukhuleni kweshishini, kwaye sazise inkampani yethu, indawo yokuthengisa imiqondiso yokuthengisa eneminyaka engaphezu kwama-20 yamava ekudaleni izisombululo zeempawu zesiko.

Iimpawu zeempawu ezikhanyayo

Iimpawu ezikhanyayo, ngakumbi iimpawu ze-neon, zibonakaliswe ngemibala eqaqambileyo, ekhangele amehlo kunye nokuyila okuyingqayizivele. Yenziwe kwiityhubhu zeglasi ezizaliswe yigesi, ezi mpawu zikhupha ukukhanya okunokubonwa kude, kubenze balungele amashishini ajonge ukutsala izithuthi. Ukuguquguquka kweetyhubhu ze-neon kuvumela ukuyila okuyinkimbinkimbi, ukuvumela amashishini ukuba abonise uphawu lwawo okanye enze umyalezo owenziwe ngokwezifiso ohambelana nomfanekiso wabo. Ukongeza, ukuqhubela phambili kobuchwephesha be-LED bale mihla kukhokelele ekudalweni kweempawu ezikhanyisiweyo ezisebenza ngamandla adla amandla amancinci ngelixa zigcina inkangeleko efanayo edlamkileyo.

Indima yeempawu ze-neon kumfanekiso wezorhwebo

Kumashishini amaninzi, imiqondiso ingaphezulu kwendlela yokubonisa indawo akuyo; Le yinto ephambili yomfanekiso wabo webrand. Ilogo yeshishini eyilwe kakuhle inokuhambisa eyona nto iphambili yophawu lwakho, ivuselele iimvakalelo, kwaye ishiye umbono ongapheliyo kubathengi bakho. Izibane ze-Neon, kunye nenkangeleko yazo enemibala kunye neguqukayo, zinokubonisa ngokufanelekileyo ubuntu bohlobo.

Nokuba yikhefi esefashonini, i-chic boutique okanye ibha edlamkileyo, uphawu olukhanyisiweyo lunokushwankathela umoya wendawo, luyenze yaziwe ngoko nangoko. Ubukho obubonakalayo bubalulekile kwimarike ekhuphisanayo, njengoko imbonakalo yokuqala inokugqiba ukuba umthengi uyangena evenkileni.

Izibonelelo zeeMpawu eziKhanyisiweyo zokuKhula kweShishini

Iinzuzo zeempawu ezikhanyayo zihamba ngaphaya kobuhle. Enye yeenzuzo ezibaluleke kakhulu kukukwazi kwabo ukwandisa ukubonakala. Kwiimarike ezixineneyo, iimpawu ezikhanyayo ezimibalabala zinokuphelisa ingxolo zize zitsale ingqalelo, ngakumbi ebusuku. Uphononongo lubonisa ukuba amashishini aneempawu ezikhanyisiweyo afumana ukugcwala okukhulu kweenyawo, okukhokelela ekuthengisweni okwandisiweyo. Ukongezelela, iimpawu ezikhanyisiweyo zinokuphucula imemori ye-brand; abathengi banokukhumbula amashishini aneempawu ze-neon ezitsala amehlo, ezinokuguqulela kutyelelo oluphindaphindiweyo kunye nezindululo zelizwi lomlomo.

Enye inzuzo enkulu yeempawu ezikhanyisiweyo kukuguquguquka kwazo. Zisenokwenziwa ukuze zihambelane neemfuno zalo naliphi na ishishini, nokuba yilogo elula okanye uyilo oluntsonkothileyo. Inkampani yethu igxile ekudaleni izisombululo zeempawu ezilungiselelwe ngokupheleleyo, kuthathelwa ingqalelo iimfuno ezithile zomthengi ngamnye. Ngeqela elizimeleyo loyilo, sisebenza ngokusondeleyo nabathengi bethu ukuphuhlisa imiqondiso engahlangani nje nezinto abazithandayo, kodwa ihambelana neenjongo zabo zoshishino. Le ndlela yenziweyo iqinisekisa ukuba uphawu ngalunye olukhanyisiweyo esiluvelisayo lwalodwa kwaye lusebenza ngempumeleloikhuthaza uphawu.

Ukubaluleka komgangatho kwimveliso yeempawu

Xa kuziwa kwimveliso yemiqondiso, umgangatho ubalulekile. Iimpawu ezenziwe ngendlela engafanelekanga zinokubonakalisa kakubi kwishishini, ukonakalisa ukuthembeka kwalo kunye nobungcali. Kwiziko lethu lokuvelisa uphawu lwezorhwebo, siyazingca ngokuzibophelela kwethu kumgangatho.

Ngaphezulu kweminyaka engama-20 yamava, sihlala sicokisa iinkqubo zethu zemveliso ukuqinisekisa ukuba zonke iimpawu ezikhanyisiweyo esizenzayo zomelele, zintle kwaye ziyasebenza. Siqwalasela izinto ezahlukeneyo, kubandakanya imathiriyeli, uyilo kunye nofakelo, ukuhambisa imveliso ekumgangatho ophezulu ehlangabezana nokulindelwe ngabathengi bethu.

Injongo yethu kukubonelela ngenkonzo eyanelisayo kunye nokukhuthaza impumelelo yabathengi.

Inkqubo yokwenza ngokwezifiso

Iinkqubo zokwenza ngokwezifiso ziyinkalo ebalulekileyo yenkonzo yethu. Siyazi ukuba ishishini ngalinye lahlukile kwaye indlela yokulinganisa ilingana xa kufikwa kwimiqondiso ayizukusebenza. Iqela lethu loyilo lisebenza kunye nabathengi ukuqonda umbono wabo, abaphulaphuli ekujoliswe kubo kunye nomxholo wokusetyenziswa.

Le ndlela yokubambisana ivumela ukuba senze iimpawu ezikhanyisiweyo ezingabonakali nje kakuhle kodwa zisebenza ngenjongo ebonakalayo. Nokuba ukhetha imibala efanelekileyo, iifonti okanye imathiriyeli, siqinisekisa ukuba zonke iinkcukacha zilungiselelwe ukuphucula impembelelo yelogo.

Isiphelo: Ikamva eliqaqambileyo

Isishwankathelo, ukukhetha uphawu olukhanyayo olunemibala, ngakumbi uphawu lwe-neon, sisigqibo sobuchule kumashishini ajonge ukwandisa ukubonakala kunye nomfanekiso webrand. Iimpawu zale miqondiso kunye neenzuzo zabo ezininzi zibenza babe yimpahla ebalulekileyo kuyo nayiphi na indawo yokuthengisa.

Njengesixhobo sokuvelisa uphawu lwezorhwebo olunamava abanzi kunye nokuzinikela kumgangatho, sizibophelele ekuncedeni amashishini afezekise iinjongo zawo ngezisombululo zeempawu zesiko. Ngokwenza utyalo-mali kwiimpawu ezikhanyisiweyo, amashishini akanakutsala abathengi abaninzi kuphela kodwa anokwenza umfanekiso okhumbulekayo wegama oza kumelana novavanyo lwexesha. Ngobuchule bethu kunye nombono wakho, ikamva leshishini lakho liya kuqaqamba njengezibane ze-neon ezilikhanyisayo.

Ukuqukumbela, iimpawu ze-neon zisisixhobo esinamandla sokukhula kweshishini, ukunika ukubonakala okwandisiweyo, ukutsala i-traffic yeenyawo, ukuphucula i-ambiance, kunye nokubonelela ngezisombululo zentengiso ezingabizi kakhulu. Ngotyalo-mali kwiimpawu ze-neon ezikumgangatho ophezulu, amashishini anokudala isazisi esibonakalayo esinamandla, azoba abathengi, kwaye ekugqibeleni aqhube ukukhula. Nokuba ukhetha iimpawu ze-neon zemveli okanye iimpawu ze-neon zanamhlanje, impembelelo kwishishini lakho inokuba nkulu. Yamkela ihlabathi eliphilileyo leempawu ze-neon kwaye ubukele ishishini lakho liqaqambile.

Ngokujongana nemiceli mngeni yemveliso eqhelekileyo kunye nokuxhasa izibonelelo zeempawu ze-neon, ishishini lakho lingaphumelela kukhuphiswano lwentengiso lwanamhlanje. Kumashishini ajonge ukwenza imbonakalo ehlala ihleli kwaye agqame phakathi kwesihlwele, iimpawu ze-neon lukhetho oluqaqambileyo noluqaqambileyo.