Iimpawu zeenombolo zamagumbi zidlala indima ebalulekileyo kwiindawo ezahlukeneyo zangaphakathi ezifana neehotele, amagumbi kunye nezibhedlele. Ezi mpawu zibalulekile ekwalathiseni abantu kwiindawo abajolise kuzo kwaye zikwanika imbonakalo yenqanaba lenkonzo abanokuyilindela. Kweli nqaku, siza kuphonononga ukusebenza kunye neempawu zeiimpawu zeenombolo zegumbikunye nendlela abancedisa ngayo ukwenza umfanekiso we-brand efanelekileyo kwiindawo ezahlukeneyo.
Ukusebenza
Umsebenzi ophambili weempawu zenombolo yegumbi kukuchonga inombolo yegumbi ukwalathisa abatyeleli kwindawo abasingise kuyo. Oku kwenza ukuzulazula kwisakhiwo kufikeleleke ngakumbi ngelixa unikezela ngamava angenamthungo kwiindwendwe. Kwizibhedlele, iimpawu zeenombolo zegumbi zisebenza umsebenzi owongezelelweyo wokuchonga iiwadi kunye namasebe, okwenza kube lula ukuba izigulane zifumane indawo efanelekileyo.
Olunye usetyenziso olusebenzayo lweempawu zenombolo yegumbi kukubonelela ngokufikeleleka kwabantu abakhubazekileyo. Oku kunokwenziwa ngokusebenzisa i-braille okanye amagama aphakanyisiweyo ukuze kuhlaliswe abantu abangaboniyo. Ngoko ke, kubalulekile ukuba iimpawu zeenombolo zegumbi zihambelane nemigangatho ye-ADA (i-American with Disabilities Act).
Iimbonakalo
Ukuqinisekisa ukusebenza,inombolo yegumbiIimpawu kufuneka ziyilwe ngeempawu ezithile ezikhulisa ukusetyenziswa kwazo kwiimeko ezahlukeneyo zangaphakathi. Ezinye zezi mpawu ziquka imathiriyeli, ukukhanya, kunye nokubekwa.
1) Izinto
Iimpawu zeenombolo zegumbi zinokwenziwa ngezinto ezahlukeneyo, kubandakanya iplastiki, isinyithi, kunye neenkuni. Ukukhethwa kwezinto eziphathekayo kuxhomekeke kuyilo kunye nenjongo yomqondiso. Umzekelo, izibhedlele zinokukhetha iimpawu zentsimbi engatyiwayo ngeenjongo zococeko, ngelixa iihotele zinokukhetha iimpawu zeplanga okanye zeplastiki zobuhle.
2）Ukukhanyisa
Ukukhanyisa luphawu olubalulekileyo kwiimpawu zenombolo yegumbi. Ngelixa uninzi lweempawu zinemigangatho ethe tyaba, ukukhanya kwe-LED okanye ukukhanya kwe-fluorescent kunokubenza babonakale, naphantsi kokukhanya okuphantsi. Ukukhanyisa kunokwenziwa ngokwezifiso ukuhambelana ne-decor yangaphakathi yesakhiwo.
3) Ukubekwa
Ukubekwa kweempawu zegumbi kufuneka kucwangciswe kwaye kuququzelelwe kakuhle. Kufuneka zibonakale ukusuka ekungeneni kwegumbi okanye kwi-corridor, kwaye zibekwe kwinqanaba lamehlo. Kwizibhedlele, iimpawu zingafakwa kwisilingi okanye phezulu eludongeni ukuze zibonakale zikude.
Umfanekiso weBrand
Iimpawu zamanani egumbi zikwadlala indima ekudaleni umfanekiso oncomekayo webrendi, ukomeleza i-ambience yangaphakathi kunye namava omthengi ngokubanzi. Oku kuphunyezwa ngoyilo olulungiselelweyo, iskimu sombala, kunye nophawu.
1) Uyilo olwenziwe ngokwezifiso
Iimpawu zenombolo yegumbi zinokuyilwa ukuze zihambelane noyilo lwangaphakathi lwesakhiwo ngokwemigaqo yemibala yemibala, ukuchwetheza, kunye nesimbo. Umzekelo, izibhedlele zinokusebenzisa indlela yoyilo lwezonyango ngakumbi ngemibala ecocekileyo kunye nombhalo ocacileyo, ngelixa iihotele zinokusebenzisa i-typography yokuhombisa kunye neepateni ukuhambelana nokuma kwayo.
2）Iskimu sombala webrand
Isikimu sombala weempawu zegumbi zingasetyenziselwa ukuhambelana neskimu sombala we-brand, ukudala inkangeleko eyaziwayo kunye nokuziva. Ukuhambelana kwisicwangciso sombala phakathiiimpawu zesakhiwo sangaphakathikwayeiimpawu zesakhiwo sangaphandleyenza umfanekiso webhrendi ohambelanayo.
3) Ukuphawula
Enye indlela yokuphucula umfanekiso wophawu kukusebenzisa iimpawu zenombolo yegumbi njengesixhobo sophawu. Uphawu lunokuphawulwa nge logo yokusekwa ukuze ludibanise ne-brand, ukudala uxhulumaniso olubonakalayo oluqinileyo kwiindwendwe.
Ukuqukumbela
Ukuququmbela,iimpawu zeenombolo zegumbidlala indima ebalulekileyo kwiisethingi ezahlukeneyo zokujonga ngaphakathi kunye namava omthengi ngokubanzi. Kubalulekile ukuqinisekisa ukuba ezi mpawu ziyasebenza, ziyilwe kakuhle, kwaye zibekwe ngobuchule ukuze kuphuculwe amava omthengi. Ngapha koko, uyilo olulungiselelweyo, izikimu zemibala, kunye nophawu lunokuba ziindlela ezisebenzayo ekwandiseni umfanekiso webrand kunye nokungqinelanisa ubuhle besakhiwo.
Ixesha lokuposa: Jul-12-2023
