Kwihlabathi lanamhlanje elikhawulezayo, izakhiwo eziphakamileyo ziye zaba yinto eqhelekileyo kwiidolophu. Lo mkhwa awuqhutywa nje kukunqongophala kwendawo kodwa nangumnqweno wokudala izinto ezibukekayo nezanamhlanje. Nangona kunjalo, ngokunyuka kwenani lemigangatho kwezi zakhiwo, ukufumana indlela yothutho oluthe nkqo kube ngumngeni omkhulu. Ngethamsanqa, ukusetyenziswa kweIzitepsi kunye neempawu zokuphakamisa umgangathoiye yavela njengesisombululo esisebenzayo ekujonganeni nale mfuno. Kweli nqaku, siphonononga iimpawu ezisebenzayo kunye nokubakho kophawu lwezitepsi kunye neempawu zomgangatho wokuphakamisa, ezifanelekileyo kumaziko orhwebo, iihotele, amashishini, kunye namagumbi.
Iimpawu zokuSebenza
1）Ukubonakala
Into yokuqala efunwa ngabahlali xa bejikeleza isakhiwo kukucaca kwiindlela. Ke ngoko, iimpawu zenqanaba lezitepsi kunye nokunyuswa kufuneka zibe nokubonakala okuphezulu ukuqinisekisa ukuba ziyabonakala kwangoko. Ukuqinisekisa ukubonakala okuphezulu, le miqondiso kufuneka ibekwe ngobuchule kwiindawo ezibonakalayo, kubandakanywa nokuphakanyiswa kunye nokuhla kwezitepsi ezibonakalayo kude. Ngaphezu koko, ukufundeka, iimpawu kufuneka zibe noyilo oluncinci olugqamayo olunemibala eyahlukileyo okanye iipateni ezihambelana nobuhle besakhiwo.
2) Ukufikeleleka
Ukufikelela lula kunye nokuhamba ngaphakathi kwesakhiwo kubalulekile, ngakumbi kubantu abakhubazekileyo. Imiqondiso kufuneka ibekwe kwindawo efikelelekayo ukuze ibonwe ngumntu wonke, kuquka nabantu abakhubazekileyo abasebenzisa izitulo ezinamavili okanye iintonga. Ukuphakama okusemgangathweni kweuphawu lokufumana indlelaiphakathi kwe-1.5m kunye ne-1.7m, kuxhomekeke kuyilo loyilo lwesakhiwo kunye neenkcukacha zabasebenzisi.
3）Ukuqina
Izitepsi kunye neempawu zokuphakamisa umgangatho kufuneka zibe nexesha elide njengoko zihlala zisetyenziswa iminyaka ngaphandle kokutshintshwa okanye ukulungiswa. Ukunyamezela kuqinisekisa ukuba iimpawu zihlala zifundeka kwaye zibonakala, zinika ulwalathiso olwaneleyo kungakhathaliseki ixesha lonyaka okanye ixesha losuku. Ngoko ke, iimpawu kufuneka zenziwe ngezinto ezikumgangatho ophezulu nezihlala ixesha elide ezinokumelana nezinto ezisingqongileyo ezifana nokufuma, ubushushu kunye nokukhanya kwelanga. Ngokomzekelo, intsimbi engatyiwa, i-aluminium, ubhedu, kunye ne-acrylic zezinye zezinto ezihlala zisetyenziselwa ukwakha izitepsi kunye neempawu zokuphakamisa umgangatho.
Uphawu olunokubakho
Ukongeza kwinkalo yokusebenza, izitepsi kunye neempawu zomgangatho wokuphakamisa zibonelela ngekhono lokuthengisa elingasetyenziswanga kubanini beshishini. Njengoko izakhiwo ziba zinde, amashishini kunye nabaphuhlisi baphantsi koxinzelelo olwandisiweyo lokuzahlula kukhuphiswano. Ke ngoko, iibhrendi kufuneka zisebenzise ithuba lokusebenzisa izitepsi kunye nokunyusa umgangatho weempawu njengesixhobo sophawu ngokubandakanya iilogo zabo, imibala, kunye nokuchwetheza kuyilo lwale miqondiso. Amandla okuthengisa enza ukuba amashishini anxibelelane ngobuni bawo kwaye ashiye imbonakalo ehlala ihleli kubahlali besakhiwo, ephucula ukuqondwa kwebrendi kunye nokukhumbula. Nantsi indlela izitepsi kunye neempawu zokunyusa ezinokuba luncedo kuphawu:
1) Ukungqinelana koMbala weBrand
Ukuthengisa ngezitepsi kunye neempawu zokuphakamisa kuvumela abanini bezakhiwo ukuba bathathe ithuba lamandla ombala ngaphakathiuyilo lwesakhiwo. Iskimu sombala weempawu sinokubandakanya imibala yesazisi sophawu ngelixa sihlala sihambelana noyilo olubonakalayo lwesakhiwo. Oku kufana kunokudityaniswa kuso sonke isakhiwo, kubandakanywa imihombiso, ifenitshala, kunye nezinye izinto zokubeka uphawu ukudala isimbo esidibeneyo.
2) Uchwethezo lweBrand
Ukukhethwa kwefonti kwizitepsi kunye neempawu zomgangatho wokunyusa kusenokuba sisixhobo sophawu. Iimveliso zinokubandakanya ukuchwetheza kwazo ukunxibelelana nokungaguquguquki kunye nokulula okubonisa uphawu lwabo. Iifonti ezilula kunye nezingqindilili zingasetyenziswa ezifundekayo kwaye zandise ukucaca kumgama.
3) Umyalezo webrand
Le miqondiso inokusetyenziswa njengesixhobo sokuthumela imiyalezo ukunxibelelana neminikelo eyodwa yophawu. Iibrendi zinokuphucula ukubonakala kunye nokufikeleleka kwezi mpawu kumgangatho ngamnye ukubonisa ubuni kunye nexabiso, njenge-slogan okanye i-mission statement. Le ndlela idala amava ebhrendi antywilayo ngakumbi kubahlali, abanokuthi bangayazi imveliso ye-brand.
Ukuqukumbela
Izitepsi kunye neempawu zomgangatho wokuphakamisa yinxalenye eyimfuneko kwizakhiwo eziphakamileyo. Iimpawu ezisebenzayo kunye neempawu zophawu lwale miqondiso zixhasa ubuhle beendawo ezikumgangatho ophezulu ezifana nezakhiwo zorhwebo, iiflethi, iihotele, kunye namanye amashishini.
Ixesha lokuposa: Jul-28-2023
