Kwilizwe leshishini elixakekileyo, inyathelo ngalinye libalulekile, kwaye amashishini ahlala ekhangela iindlela ezintsha zokubandakanya abathengi bawo. Enye yezona ndlela zisebenzayo kodwa zihlala zingahoywa kukusebenzisa imiqondiso yokufumana indlela. Azipheleli nje ezi mpawu zikhokela abathengi abanokubakho kumnyango wakho, zikwaphucula amava okuthenga ngokubanzi. Kutshanje, isixeko ngoLwesibini sithathe elinye inyathelo elisingise kwisicwangciso sokufumana indlela esichongwe njengento ekujoliswe kuyo kwiSicwangciso sokuKhuphuka kweMansfield sika-2019. Eli nyathelo liza kuguqula indlela esihamba ngayo kwindawo yorhwebo, kwaye ngoku lixesha lokuphonononga impembelelo yezi projekthi ekwandeni kwetrafikhi yorhwebo.

Ziziphi iimpawu zokufumana indlela?

Phambi kokuba singene kwiinkcukacha, makhe sicacise ukuba yintoni imiqondiso yokufumana indlela. Ezi ziimpawu zobumelwane ezinobuhlobo ezinokukunceda ufumane indlela yakho kwiimeko ezinzima-zicinge njenge-GPS yehlabathi lokwenyani. Zisuka kwiintolo ezilula ukuya kwiimephu ezibonisa amashishini asekuhlaleni. Ujoliso? Yenza kube lula kubathengi ukuba bafumane le nto bayifunayo, nokuba yivenkile yekofu epholileyo okanye ibhoutique enesitayile.

Isicwangciso sokuKhuphuka kweMansfield: Inyathelo kwicala eliLungileyo

Isicwangciso esandula kubhengezwa sokufumana indlela yesixeko siyinxalenye yenkqubo yeMansfield Rising ebanzi, ejolise ekuvuseleleni ummandla kunye nokukhuthaza ishishini lasekhaya. Yasungulwa ngo-2019, le nkqubo ibe sisibane sethemba kumashishini asekhaya kwaye ukwaziswa kweempawu ezikhomba indlela yeyona nto ibalulekileyo. Yiba nomfanekiso wehlabathi apho abakhenkethi kunye nabemi ngokufanayo banokuhamba ngokulula ezitratweni kwaye bafumane amagugu afihliweyo endleleni. Kufana nokuzingela ubuncwane, kodwa endaweni yeengqekembe zegolide ufumana isonka sobugcisa kunye nezacholo ezenziwe ngesandla.

Kutheni iimpawu zokukhangela indlela zibalulekile

1. Ukwandisa ukubonakala kwenkampani

Olona ncedo lukhawulezayo lweempawu zokufumana indlela kukwandisa ukubonakala kwamashishini asekhaya. Xa abathengi abanokuthi bafumane ivenkile yakho ngokulula, kunokwenzeka ukuba bahambe ngomnyango wakho. Yicinge ngolu hlobo le nto: Ukuba umkhenkethi olahlekileyo uyazulazula aze abone ibhodi esalatha “kwiJoe’s Coffee Shop” kumgama ongekude, usenokulandela loo mqondiso. Oku kufana ne-breadcrumb trail ebakhokelela ngqo kwishishini lakho.

2. Amava oMthengi aphuculweyo

Iimpawu zeWayfinding kunceda ukwenza amava okuthenga awonwabe ngakumbi. Xa abathengi benokufumana indlela yabo ngokulula, abafane bazive bedangele okanye bexinezelekile. Uphawu olubekwe kakuhle lunokuguqula udederhu lweevenkile ezididayo lube kukuhamba okumnandi. Ukongeza, xa abathengi bonelisekile ngamava abo, kunokwenzeka ukuba babe ngabathengi abaphindayo. Yimeko yokuphumelela!

3. Khuthaza ukuhlola

Iimpawu zokufumana indlela zinokukhuthaza abathengi ukuba bajonge iindawo ekusenokwenzeka ukuba zange bazindwendwele. Umzekelo, ukuba uphawu lukhomba kwigalari yobugcisa ekufutshane okanye ivenkile ethengisa iincwadi, lunokuvusa umdla wabadlula ngendlela. Oku akuncedi kuphela ishishini eligxininisiweyo, kodwa likwakhuthaza uvakalelo loluntu. Ngapha koko, ngubani ongakuthandiyo ukufumana amatye anqabileyo afihliweyo?

4. Amathuba eBrand

Masingalibali malunga ne-branding. Iimpawu zokufumana indlela zingayilwa ukubonisa uphawu olulodwa loluntu. Ayipheleli nje ekuncediseni abathengi, ikwaphucula isazisi sasekhaya. Ilogo eyilwe kakuhle inokuba luphawu ngokwalo, iyenze ibe yinxalenye yenkcubeko yendawo. Khawube nomfanekiso wakho ungalathisi kuphela “kwivenkile kaSally’s Sandwich,” kodwa ikwabonisa nomfanekiso ongaqhelekanga kaSally ngokwakhe. Ngoku luphawu olufanele ukuhoywa!

Impembelelo yezoQoqosho yeeProjekthi zokuFumana indlela

1. Ukwandisa ukuhamba ngeenyawo

Uphando lubonisa ukuba iinkqubo ezisebenzayo zokufumana indlela zinokwandisa kakhulu ukuhamba kweenyawo kwiindawo zorhwebo. Xa abathengi bekwazi ukuhamba ngokulula ngeendawo zabo ezingqongileyo, kunokwenzeka ukuba bandwendwele amashishini amaninzi kuhambo olunye. Oku kubaluleke ngakumbi kuqoqosho lwasekhaya, njengoko amashishini amancinci asekhaya axhomekeke kwaye afumana inkxaso omnye komnye. Isithili seshishini esikhulayo sixhamlisa wonke umntu, ukusuka kwivenkile yekofu ukuya kwiiboutiques esitratweni.

2. Ukutsala abakhenkethi

Iindwendwe zihlala zijonge amava awodwa, kwaye iimpawu zokufumana indlela zinokubanceda bafumanise ukuba uluntu lunokunikela ngantoni. Ngokuqaqambisa umtsalane wendawo, iindawo zokutyela kunye neevenkile, ezi mpawu zinokujika uhambo oluqhelekileyo lube luhambo olungalibalekiyo. Xa iindwendwe ziziva zamkelekile yaye zinolwazi, zidla ngokuchitha imali zize zibelane nabanye ngamava azo. Kufana nefuthe elibi kwishishini!

3. Ukunyusa ixabiso lepropati

Yikholelwe okanye ungayikholelwa, ukufumana indlela esebenzayo kunokonyusa amaxabiso epropathi kwiindawo zorhwebo. Xa uluntu lufikelela lula kwezothutho nakumashishini aqhuba kakuhle, iba yindawo enqweneleka ngakumbi yokuhlala nokusebenza. Oku kunokwandisa utyalo-mali nophuhliso, komeleze ngakumbi uqoqosho lwasekhaya. Ngumjikelo olungileyo oqhubeka upha!

Ikamva lokufumana indlela kwiindawo zorhwebo

Njengoko izixeko ziqhubeka zikhula, ukubaluleka kweempawu zokufumana indlela kuya kukhula kuphela. Njengoko itekhnoloji ikhula, sinokubona ukuhlangana kweempawu zemveli kunye nezisombululo zedijithali. Yiba nomfanekiso-ngqondweni we-kiosks ezisebenzisanayo ezingaboneleli kuphela ngezalathiso kodwa zinika ulwazi lwexesha lokwenyani malunga nemisitho yasekuhlaleni kunye nentengiso. Izinto ezinokwenzeka azipheli!

Ukuqukumbela

Isishwankathelo, impembelelo yeeprojekthi zokufumana iindlela zorhwebo ekwandeni kwetrafikhi yorhwebo ayinakuba ngaphezulu. Njengoko inkqubo yesixeko yokufumana indlela iqhubela phambili, amashishini anokulindela ukwanda kokubonakala, amava omthengi, kwaye ekugqibeleni athengise. Isicwangciso sokuKhuphuka kweMansfield singaphezulu nje kokuvuselela indawo; imalunga nokudala uluntu oludlamkileyo apho amashishini anokuphumelela kwaye abathengi bazive bamkelekile.

Ke kwixesha elizayo xa ubona uphawu lokufumana indlela, thatha umzuzwana uxabise indima yalo ekukukhokeleleni kubhaqo oluzayo olukhulu. Nokuba yipizza emnandi okanye ivenkile yezipho eyodwa, ezi mpawu zingaphezulu kuneziphawuli nje, zingundoqo kushishino lwasekhaya. Ngubani owaziyo? Ungafumana iindawo zakho ezintsha ozithandayo endleleni. Kuyavuyiswa kuphonononga!