Kwimeko yokhuphiswano lwentengiso yentengiso, ukubaluleka kophawu lwe-offitroli eyilelwe kakuhle akunakuba ngaphezulu. Umqondiso wevenkile ogcina ivenkile isebenza njengendawo yokuqala yoqhakamshelwano phakathi kweshishini kunye nabathengi abanokubakho, esenza ukuba ibe yinto ebalulekileyo ekutsaleni itrafikhi yokuhamba ngeenyawo kwaye ichaphazele kakhulu ivolumu yokuthengisa. Uphuhliso lwamva nje, njengokufakelwa komrhwebi we-Joe's Procery Veeve eLeesburg, chaza indima ebalulekileyo ethengisa imiqondiso yokugcina imiqondiso.

Umqondiso kaJoe oMtsha weJoe, osandul 'ukuqhubela phambili kwi-faide yesakhiwo, uphawula eyona nto iphambili kwindawo yokwanda kwe-grocery kwingingqi ye-Leesburg. Olu phawu ayisinguye nje ophawula ubukho bevenkile; Sisisixhobo seqhinga lesicwangciso esiliqili lokufumana ingqalelo yabantu abadlula ngendlela. Uphando lubonisa ukuba uphawu olubekiweyo kwaye lubonakalise i-goodffirty yonyusa ukuthengisa nge-15%. Oku kugxininisa ukubaluleka kokutyala imali kwimiqondiso esemgangathweni evutha abaphulaphuli.

Ngapha koko, uyilo kunye nokubekwa kwendawo yokugcina iimpahla kunokwenza ifuthe elikhulu ngokubonakala. Uphawu oluncinci kakhulu okanye luthinjwe kakubi linokungabonwa, ngelixa uphawu olukhulu, ekhaliza linokutsala ingqalelo kumgama. Kwiindawo ezisezidolophini, apho ukhuphiswano lwengqwalaselo luyoyikeka, ukusebenza kwendawo yokugcina ivenkile inokuba ngumahluko phakathi komthengi ohamba okanye odlula. Umrhwebi uJoe unegama lokuyila kunye nokujonga ngamehlo, enokutsala umdla wabathengi abahlukeneyo ukuze bahlole indawo entsha.

Ukongeza ukuphucula ukubonakala, imiqondiso ye-neon yeyokutsala umnxeba ekutsaleni iinyawo. Isibonakaliso se-neon esibekiweyo sinokuqulunqwa abahamba ngeenyawo ukuba bangene ngaphakathi kwivenkile yakho okanye kwindawo yokutyela. I-olly ye-lw, imbongo yokumema inokuqaqamba umdla kwaye ikhuthaze utyelelo oluzenzekelayo, iguqula abantu abadlulayo kubathengi abanokubakho.

Iivenkile zokutyela kunye nee-cafes, umzekelo, zinokuxhamla kakhulu kwiimpawu ze-neon. Isibonakaliso "esivulekileyo" okanye isibonisi esibonakalayo esibonisa ukuba sinezitya zakho ezilungileyo zinokuzoba abahamba ngeenyawo bakhangela indawo yokutya. Ngokufanayo, iivenkile ezithengisa iivenkile zinokusebenzisa imiqondiso ye-neon yokuqaqambisa ukuthengisa, abafikayo, okanye ukukhuthaza okukhethekileyo, abathimba abathengisayo ukuba baphonononge iminikelo yakho.

Ukongeza ekutsaleni abathengi abatsha, uphawu lwevenkile elungiselelwe kakuhle banokuphucula amava okuthenga kuphela. Umqondiso onxibelelana ngokucacileyo enokunceda abathengi abanokunceda abathengi bazive benolwazi ngakumbi kwaye bazithembile kukhetho lwabo lokuthenga. Umzekelo, ukuba umqondiso kaJoe Worteer ubalaselisa ukukhuthazo okhethekileyo okanye iimveliso ezizodwa, inokwenza abathengi ukuba bangene kwivenkile kwaye bathenge. Oku kubaluleke ngakumbi kwimeko yeRetail yanamhlanje, apho abathengi bafuna ixabiso kunye nomgangatho kumava abo okuthenga.

Okokugqibela, ifuthe leempawu zendawo engaphandle idlulisile ngaphaya kokuthengisa kwangoko. Uphawu oluqilima lunokuba negalelo kwimpumelelo yexesha elide yeshishini ngokukhuthaza ukuthembeka kwabathengi. Xa abathengi benamava afanelekileyo kwivenkile, basengozini yokubuya kwaye bayicebise kwabanye. Umrhwebi kaJoe eLeesburg akasebenzi nje njenge-beacon kubathengi abatsha kodwa ikwabeka inqanaba lokwakha isiseko somthengi othembekileyo. Njengoko ivenkile ivula iminyango yayo, umqondiso uza kudlala indima ebalulekileyo ekumiseleni ubukho bohlobo kuluntu nokukhuthaza ukutyelelwa okuphindaphindiweyo.

Ukuqukumbela, impembelelo yeempawu zendawo engaphandle kwendawo yokuthengisa ayinakuphikiswa. Ukufakwa kofakelo lwakutsha nje lomrhwebi kaJoe eLeesburg ungumzekelo wokutsala imiqondiso, ukuphucula amava abo okuthenga, kunye nokunyaniseka kwengqondo. Njengoko amashishini aqhubeka nokuhamba ngemiceli mngeni yokhuphiswano lokhuphiswano lwentengiso, ukutyala imali kwi-Storegrant yendawo yokuhlala efanelekileyo kuya kuhlala kusisicwangciso esibalulekileyo sokuqhuba ukuthengisa nokuqinisekisa impumelelo yexesha elide. Nokuba yivenkile ethengisa ivenkile ethengisayo, okanye ilungelo lokuthengisa intengo, uphawu lwasekunene lunokwenza umahluko ekubambeni ingqalelo kubathengi abanokubakho kwaye baguqule babe ngabahambi ngokunyaniseka.