Iimpawu zentsika ziphakathi kwezona zisombululo zixhaphakileyo kwiiplaza zorhwebo. Ezi zakhiwo zisebenza ngeenjongo ezahlukeneyo, kuquka:
1. Isikhokelo soMkhombandlela**: Ukunceda abatyeleli bafumane iibrendi ezidumileyo okanye amaziko oluntu, anezalathisi ezicacileyo zendlela kunye nomgama.
2. Ukukhuthazwa kweBrand**: Ukuqaqambisa iimpawu ezikhoyo kwindawo yorhwebo, ngaloo ndlela kutsala abathengi ukuba bathenge kunye nokutya.
3. Iimpawu zeLandmark**: Isebenza njengeempawu zoyilo lwendawo yorhwebo okanye isixeko, ukutsala abakhenkethi ukuba bathathe iifoto kwaye benze imbonakalo ehlala ihleli.
Kutheni Iimpawu zeNtsika zisetyenziswa ngokubanzi
Iimpawu zentsika zizalisekisa imisebenzi emininzi yorhwebo ngenxa yeempawu zazo ezizodwa:
1. Ukubonakala okuphezulu**: Uyilo lwazo olude lubenza kube lula ukuba iindwendwe zibone zikude.
2. Umthamo wolwazi**: Iintsika zinokubonisa ubutyebi bolwazi, njengeemephu, iilogo zebrendi, nokunye.
3. Isibheno sobuhle**: Zisenokwenziwa ukuze zibonise iimpawu ezahlukileyo zendawo yorhwebo okanye indawo ebukekayo, zibe ngumtsalane ngokwazo.
Imiceli mngeni kunye neeNgqwalaselo kwiMiqondiso yeNtsika
Ngelixa iimpawu zentsika zineengenelo ezininzi, zikwabonisa imingeni ethile:
1. Iindleko eziphezulu zeMveliso ** : Njengemveliso eyenziwe ngokwezifiso ngokupheleleyo, iimpawu zentsika zifuna ukukhethwa ngokucokisekileyo kwezinto, imibala, kunye nokuyila, ngokuqhelekileyo kubandakanya imijikelo emininzi yokuphonononga kunye nokuvunywa ngaphambi kokuveliswa.
2. Ukuziqhelanisa neeNdawo Ezahlukeneyo**: Iindawo zorhwebo zidla ngokuba ziindawo ezahlukahlukeneyo, njengendawo yokutyela, indawo yokuphumla, neendawo zokuthenga ezitofotofo. Uyilo lophawu lwentsika kufuneka luhambelane nophawu oluthile kunye ne-ambiance yendawo yalo. Umzekelo, imibala engqindilili inokungqubana nomfanekiso ophucukileyo wendawo yobumnandi, ngelixa uyilo oluthotyiweyo lusenokuziva lungekho kwindawo yolonwabo okanye kwiindawo zokutyela.
3. Ukulinganisa ukusebenza kunye noYilo **: Xa intsika isetyenziselwa ngokukodwa ukuhamba, ukuyila kwayo kufuneka kubeke phambili ulwazi olucacileyo lwesikhokelo kwizinto ezihlobisa. Nangona kunjalo, kusafuneka kugcinwe ukuhambelana nesimbo soyilo lwendawo ejikelezileyo.
Ubungcali kunye namava kwishishini
Ukuveliswa kweempawu zentsika, ukuthuthwa, kunye nofakelo luhlala luphathwa ngabavelisi beempawu zendawo kufuphi nendawo yokuthengisa. Nangona kunjalo, uyilo oluntsonkothileyo lunokufuna ubuchwephesha bezitudiyo zoyilo ezaziwayo okanye abenzi bemiqondiso abanamava.
Ngaphezulu kweminyaka engama-20 yamava kwiiprojekthi zokufumana iindlela zorhwebo, siye sasebenzisana neebrendi zehlabathi ezifana neHilton, iWalmart, iSuning, kunye neChina Petroleum. Ubuchwephesha bethu bugubungela uluhlu olupheleleyo lweempawu zokufumana indlela, kubandakanywa iimpawu zentsika, iibhodi ezikhomba indlela, kunye nezisombululo zokukhangela ngaphandle.
Abaqulunqi bethu abanamava kunye nabaphathi beeprojekthi banobutyebi bezifundo zezifundo kunye namava kwimveliso yentsika. Ngokudityaniswa neenkqubo zokwenziwa kwefektri yethu ezilungelelanisiweyo, siqinisekisa unxibelelwano olusebenzayo kunye noyilo olulungiselelwe ukuhlangabezana neemfuno zorhwebo. Ukuzoba ingqiqo kwiiprojekthi ezidlulileyo kwenza inkqubo yoyilo ibe lula kwaye iqinisekisa iziphumo ezithembekileyo.
Izisombululo ezitsha: Uyilo lweModyuli yokuSebenza ngokuSebenzayo kweendleko
Ngenxa yobukhulu bazo, omnye umceli mngeni obalulekileyo kwiimpawu zentsika lixabiso eliphezulu lothutho lokuvelisa ngaphandle kwendawo. Ukujongana noku, siphuhlise indlela yoyilo lwemodyuli entsha:
1. Iindleko zoThutho eziNcitshisiweyo **: Ngokuqhawula intsika kwiindawo ezincinci, sinciphisa kakhulu iindleko zokuthutha ukusuka kwimveliso ukuya kufakelo.
2. ULondolozo oluLula**: Iintsika zeemodyuli zivumela ukutshintshwa lula kwamacandelo athile. Ngokomzekelo, ukuba uphawu luhoxisa kwindawo yorhwebo, kuphela icandelo elihambelanayo lentsika lifuna ukuhlaziywa, ukunciphisa kakhulu iindleko zokugcina.
3. Uphuculo olunokwehla**: Ngexesha lokulungiswa okanye ukuphuculwa, idizayini yeemodyuli yenza ukuba kuhlaziywe ngezigaba, kuncitshiswe iindleko zokuphindaphindwa kwexesha elizayo.
Ukuqukumbela
Iimpawu zentsika ziyimfuneko kwiindawo zorhwebo, zisebenza njengezixhobo ezibalulekileyo zokufumana iindlela kunye nezinto zophawu. Ngaphandle kweendleko zabo zokuqala, ukucwangcisa ngononophelo kunye noyilo lweemodyuli kunokunceda ukunciphisa iindleko ngelixa uphucula ukusebenza kunye nobomi obude.
Xa uqalisa imiqondiso yentsika okanye ezinye iiprojekthi zokufumana indlela, kubalulekile ukusebenzisana nabavelisi abanamava abanokuzisa izisombululo ezivuthiweyo, ezivelisa izinto ezintsha ezilungiselelwe iimfuno zakho.
Ixesha lokuposa: Dec-18-2024





