Kwishishini lendyebo yokhuphiswano lwanamhlanje, bemele ukuba akukho mncinci mbini. Iivenkile zokutyela zihlala zityala kakhulu kwintengiso, amaphulo eendaba ezentlalo, kunye nezithako zepremiyamu zokutsala abathengi. Nangona kunjalo, enye i-Eatery enye ye-Emerican, iincasa zedolophu, zathatha indlela eyahlukileyo, isebenzisa imiqondiso ebonakalayo yokudala isazisi esikhumbulekayo kwaye siqhuba unyawo. Eli tyala libonisa amandla emiqondiso esebenzayo njengesixhobo sokuthengisa kwishishini lokubuka iindwendwe.

Imvelaphi

Ifumaneka kwizitrato ezixineneyo zasePortland, i-Oregon, iincasa zedolophu zavula iminyango yayo ngo-2019 njengendawo yokutyela yanamhlanje edibanisa izithako zendawo ezinamatyala ehlabathi. Ngaphandle kokuhlolwa kwabathengi abafanelekileyo kunye nezitya ezinobuchule, ivenkile yokutyela ekuqaleni bazabalaza ekutsaleni abathengi. Umnini uJessica Collins waqonda ukuba, "saqonda ukuba, inkonzo enkulu yokutya nenkonzo, ivenkile yethu yokutyela yayingafaniyo phakathi kolwandle lwamashishini kwindawo yethu."

NgeNgxowa-mali yentengiso encinci, uJessica wafuna isisombululo esinokwenza ifuthe kwangoko. Kulapho waguqukela kwi-Shotbox Signage njengeyona nto iphambili yokuseka ubukho bobuqili.

Ukufaka uphawu lwebhokisi egqibeleleyo

Inyathelo lokuqala yayikuqinisa uyilo oluthinjwe yisazisi sokutyela. UJessica usebenzisene nenkampani ye-Signage yendawo ukwenza i-Shoctal Shctal Shutbox uphawu olubonisa amaxabiso okutyela ongumgangatho, ubuchule, kunye nolwazi.

Uyilo lwegama lokutyela kwi-Finess, i-tempografi yesiqhelo, ikhanyisiwe ngokuchasene nemvelaphi emnyama, egutyungelweyo. Ukuboniswa okuqinisekileyo kwefolokhwe kunye ne-theimen ehambelana ne-abstlity globe yongeza ukuchukumisa ubugcisa, ifanekisela i-pusion yeencasa zendawo nezamazwe jikelele.

UJessica ugxininise ukuba ibaluleke kangakanani isigaba soyilo. "Besifuna into ebonakalayo, kodwa sithandwa ngokwaneleyo ukuba simele isiniki-magama kwizitya zethu. Umqondiso kwakufuneka unxibelelane nento esiyilimi kwimizuzwana nje. "

Ukubekwa kobuchule

Ngelixa i-SHBOX BOBTBOX ibalulekile, indawo yayo yayibalulekile. Ivenkile yokutyela ikhethe ukufaka uphawu olungasentla kokungena kwayo, uqinisekisa ukubonakala kwi-ofisi yendlela exakekileyo kunye nendlela ekufuphi. Ukwandisa impembelelo yaso ebusuku, imitya eyongezelelweyo ye-LED yongezwa ukuba ikhanyise indawo engqongileyo, idala ukukhanya okufudumeleyo kunye nokumema.

Olu gama lobuchule aluzange lubalule indawo yokutyela kodwa nangenza ibala le-Instagram-Fied-Fenthel AFRICRE labathengi ukuba bathathe iifoto, ukukoyisa ngakumbi ukubonakala kweencasa zoluntu.

Impembelelo

Iziphumo zenziwe ngokukhawuleza. Kwiiveki nje ezingaphelelanga zokufaka uphawu lwebhokisi ekhatywayo, Ivenkile yokutyela yaqala ukunyuka kwe-30% kulwalamano lwe-30. UJessica ukhumbula, "abantu babeya kuyeka ngaphandle ukuze bahlole uphawu. Abanye bade basixelela ukuba bangena ngenxa yokuba umqondiso lowo wabangela umdla. "

Ngaphandle kokutsala abathengi abatsha, umqondiso waba yinxalenye yentengiso yerestyu. Iifoto zophawu olukhanyisiweyo zaqala ukuvela kumaqonga eendaba zentlalo kunye ne-hashtags efana ne-Urbanflavorptrorsland kunye ne-pieeiadvelovorrptrorsland kunye ne-pieeiadvelores, ukonyusa i-intanethi.

Kunyaka olandelayo, iincasa zasezidolophini zandise izinyuko, zokuzisindisa kunye nokusebenzisana nabaphengululi, onke ngelixa kugcinwa i-SHboxbox Bonal njengenxalenye ephambili yesazisi.

Izifundo ozifundileyo

Impumelelo yeencasa ezidolophini ibonisa izifundo ezininzi kumashishini kwishishini lokubuka iindwendwe:

I-1. Ukubonakala kokuqala kubalulekile

Isibonakaliso esiyinyani esiyinyani sinokwenza umbono oqinisekileyo, idlulisela ibali le-Brand kunye nexabiso lemizuzwana. Kwimeko yeeflevi zedolophu, umqondiso ubanjwe yisazisi yokutyela kwaye ecela abantu ukuba babone into eyahlukileyo.

I-2. I-Drives eququ yokubeka

Nokuba lelona phawu lubalulekileyo linokusilela ukuba alibekwe kakuhle. Ngokubeka ibhlogo le-SHBNBOS kwindawo ebonakalayo ephezulu, iincasa zedolophu zandisa amandla ayo okutsala umdla kwabahambi ngeenyawo nabaqhubi.

I-3. Imiqondiso njengesixhobo sokuthengisa

Ngelixa intengiso yedijithali ibalulekile, izixhobo zokuthengisa ngokwasemzimbeni njengemiqondiso yeBhotshi ihlala inamandla. Abatsali nje abathengi kwisayithi kodwa banokudlala indima ebalulekileyo ekuqinisekiseni kwi-intanethi ngomxholo oveliswe ngumthengi.

Ikamva lemiqondiso kwi-brading

Njengokuqhubela phambili kwetekhnoloji, isiginali yebhokisi ye-SHBY iyaqhubeka nokuvela, ukubonelela ngeziphumo zokukhanya okunamandla, izinto ezisebenzisanayo, kunye nemiyilo yendalo. Iivenkile zokutyela kunye namashishini amancinci anokuxhamla ngokudibanisa imiqondiso enjalo kwisicwangciso-qhinga sabo esipheleleyo.

UJessica kunye neqela kwizikhonkwane zasezidolophini, uphawu lwebhokisi ye-SHBBO ayisiyonto nje yokuhoya; Ngumbonakaliso wohambo lwabo kunye neenqobo zabo. Kuyamangalisa indlela omnye umqondiso oguqula ngayo ishishini lethu. Ayisiyo malunga nokukhanya - i malunga nomyalezo esiwuthumela. "

Kwilizwe apho i-brading yiyo yonke into, ibali leencasa ezidolophini lisebenza njengomzekelo ophefumlelweyo wokuba amashishini amancinci anokufikelela njani iziphumo ezinkulu zendlela yokuyila, ezicinga kakuhle.