Kwishishini lanamhlanje elikhuphisanayo lokutyela, ukuma ngaphandle akuyonto incinci. Iindawo zokutyela zihlala zityala imali eninzi kwiintengiso, kwimikhankaso yemidiya yoluntu, kunye nezithako zeprimiyamu ukutsala abathengi. Nangona kunjalo, enye indawo yokutya yaseMelika ethobekileyo, i-Urban Flavors, yathatha indlela eyahlukileyo, isebenzisa i-lightbox signage ukwenza uphawu olukhunjulwayo kunye nokuqhuba ukuhamba kweenyawo. Eli tyala liqaqambisa amandla emiqondiso esebenzayo njengesixhobo sokuthengisa kwishishini lokwamkela iindwendwe.

Imvelaphi

Ifumaneka kwizitrato eziphithizelayo zasePortland, eOregon, iiUrban Flavors zavula iingcango zayo ngo-2019 njengendawo yokutyela edityanisiweyo yale mihla edibanisa izithako zasekhaya kunye nokutya kwehlabathi. Ngaphandle kokuphononongwa okuhle kwabathengi kunye nezitya ezintsha, indawo yokutyela ekuqaleni ibitsala nzima ukutsala abathengi abahambahambayo. Umninimzi uJessica Collins ucacisile, "Siye saqaphela ukuba nangona kukho ukutya okumnandi kunye nenkonzo enobubele, indawo yethu yokutyela ayikhange ibonakale phakathi kolwandle lwamashishini kwindawo yethu."

Ngeemali ezilinganiselweyo zokuthengisa, uJessica wafuna isisombululo esinokwenza impembelelo ekhawulezileyo. Kulapho waguqukela kumqondiso we-lightbox njengento ephambili ukuseka ubukho bophawu olomeleleyo.

Ukuyila iSayini yeBhokisi yoKhanya egqibeleleyo

Inyathelo lokuqala ibikukuyila uyilo oluthatha indawo yokutyela. UJessica usebenzisane nenkampani yemiqondiso yasekuhlaleni ukwenza uphawu lwe-LED oluxande olubonisa ixabiso lendawo yokutyela yomgangatho, ukuyila, kunye nesimanjemanje.

Uyilo lubonise igama lendawo yokutyela ebhalwe ngqindilili, ikopi yesiqhelo, yakhanyiswa kubumnyama obuvela kwimvelaphi. Umboniso odlamkileyo wefolokhwe kunye nemela edityaniswe neglowubhu engabonakaliyo wongeze umzobo wobugcisa, obonisa ukudityaniswa kwezinongo zasekhaya nezamazwe ngamazwe.

UJessica wagxininisa indlela elibaluleke ngayo inqanaba loyilo. Sasifuna into ebukekayo, kodwa entle ngokwaneleyo ukuze ibonise ubucukubhede bezitya zethu.

Ukubekwa koBuchule

Ngelixa ukuyila ibhokisi yokukhanya kwakubalulekile, ukubekwa kwayo kwakubalulekile ngokulinganayo. Indawo yokutyela ikhethe ukufaka uphawu phezu kokungena kwayo, iqinisekisa ukubonakala kwindlela esecaleni ephithizelayo kunye nesiphambuka esikufutshane. Ukwandisa impembelelo yayo ebusuku, imichilo ye-LED eyongezelelweyo yongezwa ukuze ikhanyise indawo ejikelezileyo, idale ukukhanya okufudumeleyo nokukhangayo.

Le ndawo icwangcisiweyo ayiqaqambisanga indawo yokutyela kuphela kodwa idale indawo efanelekileyo ye-Instagram ukuze abathengi bathathe iifoto, ikhulise ngakumbi ukubonakala kwe-Urban Flavour kumajelo asekuhlaleni.

Impembelelo

Iziphumo zaziphantse zakhawuleza. Kwiiveki nje zokufaka uphawu lwe-lightbox, indawo yokutyela yabona ukunyuka kwe-30% kubathengi abahambahambayo. UJessica uthi: “Abantu babedla ngokuma ngaphandle ukuze bawujonge kakuhle lo mqondiso, abanye bade basixelela ukuba bangene kuba loo mqondiso wawubamangalisa.”

Ngaphandle kokutsala abathengi abatsha, uphawu lube yinxalenye ephambili yophawu lwendawo yokutyela. Iifoto zophawu olukhanyisiweyo ziqale ukuvela kumaqonga eendaba ezentlalo ezinee-hashtag ezifana ne-UrbanFlavorsPortland kunye neFoodieAdventures, okomeleza ubukho bendawo yokutyela kwi-intanethi.

Kunyaka olandelayo, i-Urban Flavors yandise ukufikelela kwayo, ibamba imicimbi kunye nokusebenzisana nabaphembeleli, lonke ixesha ligcina uphawu lwe-lightbox njengenxalenye ephambili yesazisi sayo esibonakalayo.

Izifundo Ezifundiweyo

Impumelelo yeUrban Flavours ibonisa izifundo ezininzi kumashishini akwishishini lokwamkela iindwendwe:

1. Imbonakalo yokuqala ibalulekile

Uphawu lwe-lightbox oluyilwe kakuhle lunokwenza imbonakalo ehlala ixesha elide, idlulise ibali le-brand kunye namaxabiso ngemizuzwana. Kwimeko yeUrban Flavours, uphawu lubambe indawo yokutyela yanamhlanje kunye ne-eclectic identity, imema abantu ukuba bafumane into ekhethekileyo.

2. Iziphumo zeStrategic Placement Drives

Nolona phawu lumangalisayo lunokusilela ukuba alubekwanga kakuhle. Ngokubeka ibhokisi yokukhanya kwindawo ephezulu ebonakalayo, i-Urban Flavors yandisa amandla ayo okutsala ingqalelo kubahambi ngeenyawo kunye nabaqhubi.

3. Iimpawu njengeSixhobo sokuThengisa

Ngelixa ukuthengiswa kwedijithali kubalulekile, izixhobo zokuthengisa ezibonakalayo njengeempawu ze-lightbox zihlala zinamandla. Abakhangeli kuphela abathengi kwisiza kodwa banokudlala indima ebalulekileyo ekunyuselweni kwe-intanethi ngomxholo owenziwe ngabathengi.

Ikamva loMqondiso kwintengiso

Njengoko itekhnoloji ihambela phambili, imiqondiso yebhokisi yokukhanya iyaqhubeka nokuvela, ibonelela ngeziphumo zokukhanya eziguqukayo, iimpawu ezisebenzisanayo, kunye noyilo olulungele indalo. Iindawo zokutyela kunye namashishini amancinci anokuxhamla ngokudibanisa imiqondiso kwisicwangciso sabo sophawu.

KuJessica kunye neqela le-Urban Flavors, uphawu lwe-lightbox aluyonto nje yokuhombisa; yimbonakaliso yohambo lwabo kunye nemilinganiselo. Iyamangalisa indlela olunye uphawu oluguqule ngayo ishishini lethu.

Ehlabathini apho i-branding iyinto yonke, ibali le-Urban Flavors lisebenza njengomzekelo okhuthazayo wendlela amashishini amancinci anokufikelela ngayo kwiziphumo ezinkulu kunye neempawu zokudala, ezicingayo kunye nezibekwe kakuhle.