Iimpawu zelitye lesikhumbuzo zinokufumaneka kwiisethingi ezahlukeneyo, kubandakanywa kodwa kungaphelelanga apho:
- IiPaki zoShishino
- AmaZiko oShishino
- Amaziko okuthenga
- Iinkonzo
- Izibhedlele
- Izikolo
- Izakhiwo zikaRhulumente
1.Uphawu kunye nokubonakala: Iimpawu zesikhumbuzo ziyindlela entle yokunyusa ibhrendi yakho kwaye wenze imbonakalo ehlala ihleli kubathengi. Babonelela ngokubonakala okuphezulu kwaye baqinisekise ukuba abaqhubi nabahambi ngeenyawo banokubona ngokulula indawo yakho.
2.Ukuqina: Iimpawu zesikhumbuzo zakhiwe ukuze zihlale. Ziyilelwe ukuba zimelane nemozulu kwaye ziyakwazi ukumelana neemeko zemozulu ezinzima, kuquka imimoya ebhudla ngamandla, imvula enkulu, kunye namaqondo obushushu agqithisileyo.
3.Ukwenza ngokwezifiso: Iimpawu zesikhumbuzo ziza kwizinto ezahlukeneyo, ukusuka kwilitye ukuya kwizitena ukuya kwisinyithi. Unokukhetha kwakhona kuluhlu lwemibala, iifonti, kunye nobukhulu ukwenza uphawu kumfanekiso owahlukileyo webhrendi yakho.
4.Isondlo: Ukugcinwa rhoqo kuqinisekisa ukuba uphawu luya kuhlala lusebenza kwaye lunomtsalane kwiminyaka ezayo. Ezinye iimpawu zesikhumbuzo ziyilelwe ukuba zibenokugcinwa okuphantsi kwaye zifuna ukuhlanjwa ngamaxesha athile.
5.Ukuthobela: Iimpawu zesikhumbuzo zinokwakhiwa ukuze zihambelane noMthetho waseMelika okhubazekileyo (ADA) kunye neminye imimiselo yendawo.
1.Ukuguquguquka: Iimpawu zelitye lesikhumbuzo zinokuyilwa ukuze zilingane izitayile ezahlukeneyo, ubungakanani, kunye nemathiriyeli.
2.Ukukhanyisa: Iimpawu zesikhumbuzo zinokukhanyiswa, zibenze zibonakale 24/7.
3.Ukuba bhetyebhetye: Iimpawu zelitye lesikhumbuzo linokuba linye okanye limacala amabini, livumela abantu ukuba babone umyalezo wakho nakweyiphi na i-engile.
4.Ukhetho lokuLungisa: I-logo kunye ne-branding, imibala yesiko, imiqondiso yesalathiso, iibhodi zemiyalezo eguqukayo, kunye nolunye ukhetho lukhona.
5.I-Design yokutsala amehlo: Iimpawu zesikhumbuzo ziyilelwe ukwenza impembelelo enkulu kwaye zitsalele ingqalelo kwishishini okanye kumbutho wakho.
Isishwankathelo, iimpawu zesikhumbuzo yindlela egqwesileyo yokwenza uluvo oluhlala luhleli kubathengi ngelixa unikezela ngeempawu ezisebenzayo. Ezi zibonakaliso ziyakwazi ukwenzeka kwaye zomelele, nto leyo eyenza ibe lutyalo-mali olunomtsalane kumashishini kunye nemibutho. Ngokukwazi ukuthobela imimiselo yendawo kunye nokongeza ukukhanya okanye ezinye iimpawu, uphawu lwesikhumbuzo lukhetho olukhulu kuyo nayiphi na impawu kunye neemfuno zeempawu.
Siza kuqhuba uhlolo olu-3 olungqongqo lomgangatho phambi kokuhanjiswa, oko kukuthi:
1. Xa iimveliso ezigqityiweyo zigqityiwe.
2. Xa inkqubo nganye inikezelwa.
3. Ngaphambi kokuba imveliso egqityiweyo ipakishwe.