Iimpawu zeKhabhinethi zikwabizwa ngokuba ziimpawu zebhokisi okanye iimpawu ezikhanyisayo, kwaye zilukhetho oluthandwayo kumashishini afuna ukubonakala kwisitrato esixakekileyo okanye kwiziko elininzi lokuthenga. Zenziwa ngezinto eziqinileyo ezinjenge-aluminium, i-Acrylic, okanye i-polycarbonate, kwaye zinokwenziwa ngokwezifiso ukuba zilungele nayiphi na imilo, ubungakanani okanye uyilo okanye uyilo. Iimpawu zekhabhathi zenzelwe ukumelana neemeko zemozulu ezinzima, kwaye zakhiwe ukuba zihlale iminyaka emininzi ngaphandle kokuphulukana nokubonakala okanye isibheno.
Iimpawu zeKhabhinethi zilungele amashishini afuna ukudala impembelelo ebonakalayo kwaye amisele isazisi sabo sophawu. Ziqhelekile ezisetyenziswa kwezi zicelo zilandelayo:
I-1. Iimpawu zokugcina izinto: Iimpawu zekhabhathi zizinto ezithandwayo zeempawu zokugcina izinto, ngakumbi kubathengisi kunye neeresityu. Zinokwenziwa ngokwezifiso ukubonisa igama leshishini, i-logo, okanye nayiphi na eminye imiyalezo ebonakalayo, kwaye inokukhanyiselwa ukutsala umdla wabathengi abanokubakho kufikelela kwiimeko ezisezantsi.
2. Iimpawu zokwakha: Iimpawu zekhabhathi zinokusetyenziswa njengokwakha izakhiwo zorhwebo nezomzi mveliso. Bakubamba ngamehlo kwaye banokubonwa kumgama, besenza indlela esebenzayo yokubhengeza ishishini kunye nokuseka ubukho bayo kwindawo ekuhlala kuyo.
3. Iimpawu zokwenza indlela: Iimpawu zekhabhathi zinokusetyenziswa njengemiqondiso yokukhokela ukukhokela abathengi kumacandelo ahlukeneyo okanye amasebe ngaphakathi kwivenkile okanye kwisakhiwo. Banokwenziwa ngezinto ezizezikhokelo, ii-icons, okanye isicatshulwa esilula sokubenza baqonde kwaye silandele.
Iimpawu zeKhabhinethi zidlala indima ebalulekileyo ekrwada, njengoko zinceda amashishini esenza i-IDS yabo yokubonisa kwaye enze umbono wokuqala wabathengi. Nazi ezinye zeenzuzo eziphambili zokusebenzisa imiqondiso yekhabhathi ekubhekiswa kuyo:
1. Ukunyusa ukubonakala: Iimpawu zekhabhathi zinkulu, ziqinile, kwaye zikhanyisiwe, zibame kwindawo enabantu abaninzi kwintengiso. Banokunceda amashishini ukuba atsalele umdla wabathengi abanokubakho kwaye anyuse ukubonakala kwabo kwindawo ekuhlaleni.
2. Yakha i-Brand Revicetion: Iimpawu zekhabhathi zenzelwe ukubonisa igama leshishini, ilogo okanye nayiphi na eminye imiyalezo ebonakalayo, kwaye inokunceda amashishini abonakalise ukubonwa kwemvume kunye nokwamkelwa kwengqondo. Nje ukuba abathengi baqaphele uphawu ngophawu lwayo, kunokwenzeka ukuba bakukhumbule kwaye bacebise kwabanye.
3. Iphucula ukuthembakala: Iimpawu zekhabhathi zihlala zinxulunyaniswa neempawu ezimiselweyo kunye namashishini akhankanyiweyo. Ngokusebenzisa isibonakaliso seKhabhinethi, amashishini anokunika umfanekiso wazo umfanekiso onobungcali kunye nonokuthenjwa, owenza abathengi abanokubakho banokuthi bathenge iimveliso okanye iinkonzo zabo.
I-4. I-BUFST Intengiso: Iimpawu zeKhabhinethi zinokuqhuba ukugcwala kweenyawo kwishishini kunye nokunyusa ukuthengisa. Ngokutsala umdla wabathengi abanokubakho, amashishini anokubangela ukuba bahambe esitolo, enokukhokelela kwintengiso ephezulu kunye nengeniso.
Iimpawu zeKhabhinethi zizinto ezibalulekileyo zezinto ezibonakalayo zale mihla kunye nezicwangciso zentengiso, kwaye ukusetyenziswa kwabo kuye kwanda ngakumbi kwiminyaka yakutshanje. Zizonke, zomelele, kwaye ziyaziqhelanisa, kwaye zinokusetyenziswa kwizicelo ezahlukeneyo ukonyusa ukubonakala kunye nokuthenjwa kweshishini. Ngokusebenzisa isibonakaliso seKhabhinethi, amashishini anokwakha ukwamkelwa komfanekiso, ukuseka umfanekiso oqeqeshiweyo, aze akhulise ukuthengisa, enze utyalomali olusebenzayo nolo utyalo-mali olujongileyo ukukhulisa kwaye uphumelele.
Siza kuqhuba uhlolo olu-3 olusemgangathweni ngaphambi kokuhanjiswa, oko kukuthi:
1. Xa i-Semi igqibile.
2. Xa inkqubo nganye inikezelwe.
I-3. Ngaphambi kokuba imveliso egqityiweyo iphelile.