Iimpawu zeKhabhinethi ziyinxalenye ebalulekileyo yezicwangciso-qhinga zale mihla zokubhengeza nokwazisa, kwaye ukusetyenziswa kwazo kuye kwakhula kwiminyaka yakutshanje. Ezi mpawu zinkulu, ezikhanyisayo ezixhonywe kumphandle wesakhiwo okanye kwivenkile engaphambili, yaye zenzelwe ukutsala ingqalelo yabantu abadlulayo nabasenokuba ngabathengi. Kweli nqaku, siza kuphonononga isingeniso, izicelo, kunye nokubaluleka kweempawu zekhabhinethi kwi-branding, kunye nendlela abanokunceda ngayo amashishini ukuphucula ukubonakala kwawo kunye nokwandisa ukuthengisa kwabo.